Little operational knowledge you don't know ....

Now more and more people are engaged in the operation of WeChat official account. With more and more WeChat official account, it is more and more difficult to obtain fans. So how do we manage our official account well?

When we publish an article, we choose the corresponding image, of course, the image should be related to the content of the article, and try not to post separate long paragraphs of text. Nowadays, people can no longer read lengthy articles, and loading images and text is more attractive to fans to open and read, enhancing the experience effect.

2. The typography should be good, and the added images should also be relevant to the article. If not, some beautiful images should be added to make it look more comfortable.

3. After the article is written, it is recommended not to publish it on the official account alone, but to update the microblog, blog, or other We Media at the same time, so as to achieve multiple uses of one draft and give full play to its residual value.

4. When registering an account in the early stage, it is necessary to have a plan to operate the account ID as a brand, such as synchronously using a unified ID on Weibo, blogs, and other media platforms to better leverage the brand's advantages. At the same time, it can also attract WeChat followers. Look at the big V on Weibo, which uses the same name on multiple platforms, otherwise it will be difficult for others to register in the future, so the name should be chosen well.

5. Interact more with fans. Nowadays, some people just ignore their posts and don't answer the questions they send, which can lead to losing a lot of fans.

6. Learn to use automatic replies and keyword replies to load some article information, so that readers can directly reply or the corresponding article when reading, without having to search again

7. The important thing is to persist, update articles every day, push more good articles, don't be enthusiastic for a moment and stop working until you see the effect.

8.  Moderate promotion is still important. After determining the content, we can also promote it on Weibo, blogs, and self media platforms QQ、 Promote and advertise on WeChat Moments and other platforms, exchange ideas with peers, or collect some good WeChat lists and share them with other accounts.