A set of "zero learning cost, deeply tailored to the operating habits of small shops" solutions designed for small shops
Business сhallenge
Pain points of small shops: complex problems behind simple businesses
The cost of menu updates is high: every time a new product is launched or prices are adjusted, it is necessary to reprint the paper menu, which is costly and laborious.
Low communication efficiency during busy hours: The boss works at the same time, and during peak hours, they have to answer customers' questions such as' What recommendations do you have? ', making them flustered.
Frequent customers cannot remember: unable to provide attentive service.
The promotion method is single: only a sign can be placed at the entrance, unable to accurately reach customers who have come to the store.
Our solution
We have designed a solution for it that is "zero learning cost, deeply tailored to the operating habits of small stores". The core page is as follows:
1. Homepage: "Today's Main Promotion" Hero Zone
The background is a close-up photo taken by the shop owner himself with his phone, real and enticing.
In the middle of the page is the only "Today's main promotion" product card, such as "Shepherd's purse fresh meat Wonton (set meal includes side dishes+drinks)", and the preferential price is highlighted.
There is only one prominent 'Start Ordering' button below.
2. Ordering page: "Waterfall" and "One sentence dish"
Uncategorized design: All dishes are arranged in a "waterfall flow" like social dynamics, and scrolling through them is very smooth.
Extremely simplified dish card: Each card contains: dish image, name, price, and a "+" sign. The dish description only needs one sentence, such as "Fresh eyebrows fall off! Daily freshly boiled bone soup" or "Must order in summer! Refreshing and appetizing".
Top of the "Custom Requirements" box: Above the menu, there is a permanent input box for "What are your taboos or preferences? (e.g. no onions, more spicy)", which customers can fill in first.
3. Shopping cart page: "Intelligent order matching" prompt
The page displays the selected products and total price in a concise manner.
The system will perform real-time calculations and provide non pop-up friendly prompts in prominent locations:
Add another 3 yuan to get a free 5 yuan worth of sour and spicy cucumber! "(There is a" one click add purchase "button next to it)
You have enjoyed the 'old customer discount' and will receive a 2 yuan discount immediately! "(Automatic recognition)
4. Payment success page: "Fission style" new customer acquisition and fun waiting
The meal taking number is no longer boring: it is displayed as "Your Wonton is dancing in the pot! You are the 66th predestined person today~"
5. "My" page: "Exclusive Identity" and Long lasting Connection
Display the customer's "foodie level" (such as "community foodie") and points.
The core function is "My Taste": customers can set their own taboos and preferences for the first time (such as adding more coriander and less salt), which will be automatically applied every time they place an order thereafter.
Showcase 'My Exclusive Discounts' to create a sense of exclusivity and motivation to return.
The essence of QR code ordering designed for small and micro shops lies in its "minimalist functionality but deep emotional connection". It transforms cold technology into a bridge for small shops to maintain customers and convey warmth through a series of carefully designed and humane pages.
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See our other case studies
BBC Catering
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BBC Scan Code Ordering
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