Building a digital "living room" brand value enhancement for the community: Product stories and environmental projects greatly enhance the brand image and favorability of the small shop in the hearts of community residents.
Business сhallenge
A community store located deep in a residential area with a stable customer base, but also faces the challenge of how to increase the average order value, enhance customer stickiness, and attract more new customers.
Small shop pain point: finding a balance between warmth and efficiency
Weak product description: unable to convey the story and value behind it through paper menus.
Regular customers have no sense of exclusivity: Although the boss can recognize people, they cannot systematically remember them
Difficulty in combination sales: It is difficult to effectively guide customers to achieve ideal combinations.
Weak community connectivity: Lack of a convenient online link to organize community tasting, new product feedback collection, and other activities.
Our solution
Building a digital 'living room' for the community
Brand value enhancement: The product story and environmental projects greatly enhance the brand image and favorability of the small shop in the hearts of community residents.
Unit price and stickiness: The "intelligent combination" recommendation has increased the purchase rate by 35%. Points and community goals have significantly increased the repeat purchase rate of loyal customers.
Precise customer acquisition: Through the "invite neighbors" mechanism, the source of new customers is very precise and of high quality, with stable monthly growth in new customers.
Operation optimization: The shop owner has a clearer understanding of their neighbors' preferences through the "shopkeeper channel" and backend data, which is used to optimize products.
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